Why is social media important to businesses? Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry, thought leaders and tastemakers, etc.
Here’s one very important reason you may not have considered — it’s fun! Hosting a Twitter chat to celebrate a new product launch, getting your geek on while you A/B test Facebook ads, or sharing pop-culture polls for your followers...
8 Powerful Reasons You Need to Use Video Marketing
2016 has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think. Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?